TODAY.com: Hasbro is launching the Nerf Rebelle, a new product line marketed for girls. First up will be the Heartbreaker bow, which will hit store shelves this fall.
The line promises the same power as items in the Nerf Elite line, but with pretty girly colors and designs. Nerf, however, says the differences between the Rebelle and Elite lines go beyond pink.
In an effort to connect with girls and how they play, the Heartbreaker will also come with collectible darts and the line will have an app, which encourages teamwork and strategy and lets girls capture photos and videos of all of the action. The bow is also sized and shaped differently, making it easier for young girls to handle.