Gatorade removing controversial ingredient following complaints

AP reports: PepsiCo says it is removing a controversial ingredient from Gatorade following customer complaints. A spokeswoman for the company said the move was in the works for the past year and wasn’t a response to a recent petition on Change.org.

The petition on Change.org noted that the ingredient, brominated vegetable oil, has been patented as a flame retardant and is banned in Japan and the European Union. PepsiCo’s spokeswoman says Gatorade uses the ingredient as an “emulsifier,” meaning it distributes flavoring more evenly so that it doesn’t collect at the surface. Brominated vegetable oil, or BVO, is still used in other PepsiCo drinks, such as Mountain Dew, she said.

Photo: Wikipedia Commons, via National Post

Notes

  1. yuuki-fluting reblogged this from pdl2h and added:
    GatoradeってDMEMにしか見えない…
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  5. whisgeeks reblogged this from breakingnews and added:
    And when athletes start spontaneously combusting all over the goddamn place, you’ll have no one to blame but yourselves,...
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  21. lilmsthinthighs reblogged this from breakingnews and added:
    Stick to tea and water. All this shit is gross.
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